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Many of our clients experience sporadic levels of traffic and sudden peaks in usage when their campaign hits prime time. If a candidate is interviewed on television, or if an advertising campaign blows up, it is possible and quite common for unprepared websites to be rendered unusable. A "down" website could cost a client thousands of generated leads, and in turn hundreds of thousands in lost revenue from donations or future sales. We have seen it happen before, it is not pretty.
To avoid this problem, developers in the past were required to forecast peak periods and request that clients finance an expensive system that could handle spikes. These servers would sit unused however when traffic slowed, burdening the client with unneeded hosting expenses.
Cloud Computing to the rescue
With cloud computing, hosting companies lace together a huge network of servers that interact with each-other to prevent outages. The cloud is set up so you only pay for the data that is used and when traffic does increase, resources are scaled instantly, so your site NEVER goes down. You never have to call the hosting company, set up a new server, or enter into any contract with a new organization. This is a huge bonus to organizations who can't predict traffic from one day to the next, which are most of our clients.
After painstaking research, trial, and error, Campaign Seeds has chosen the Rackspace cloud as it's server of choice. In addition to Web site hosting, Rackspace offers a range of storage networks, computing parallels, and CDN (contend delivery network) services from global data centers, all on a pay-as-you-go basis. Because of the spectrum service model, Rackspace serves millions of websites of all sizes, ranging from individuals who may spend as little as $20 per month, to multinational corporations and governments who can dish out over $100,000/month for top-of-the-line service.