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John Dennis for Congress Gallery
Over $1.5 million raised online for John Dennis.
John Dennis, a successful entrepreneur and San Francisco resident struggled to capture an initial following that would provide the fundraising prowess and volunteer network that could compete against Nancy Pelosi. Campaign Seeds used a combination of innovative marketing techniques and our network of expert consultants to tap into a political niche. This enabled us to turn a relatively unknown candidate into a respected figure in San Francisco politics winning a Republican primary along the way.
“As a businessman who had never run for office before, my experience with online political campaigns was limited. Campaign Seeds turned my ideas into action, they provided the manpower and funding necessary to launch a skilled online attack against Pelosi."~ John Dennis
Viral Marketing
Campaign Seeds leveraged Facebook, YouTube, Reddit and Digg to amass a huge amount of influence during the campaign. We were able to produce:
- Over 1,000,000 views on YouTube.
- Over 800,000 pageviews, making johndennis2010.com the most viewed political campaign website for over two months during the election cycle (according to alexa).
- Over 50,000 Facebook fans.
Fundraising
Campaign Seeds utilized e-mail campaigns, money bomb’s, pay-per-click advertising, viral marketing, phone banking and door-to-door canvassing (managed online) to provide over $1.5 million in online fundraising. We turned our huge volume of traffic through our various communities into fundraising opportunities for the campaign. Our money bomb tickers turned online fundraisers into fun events that gave donors instant gratification by displaying their name on our home page as well as giving an up-to-the-minute tally of donations. See how you can get started raising for your campaign today.
Branding
Campaign Seeds branded the logos, banners, fliers, business cards, push cards, email tempaltes, door hangers and the web pages used by the John Dennis campaign.
Gathering specific information about the voter’s interests, issues, and location helped Campaign Seeds create an identifiable brand that reached both a local and national audience. We were able to tailor messages that hit every spectrum of voters within a particular party or go on the offensive to counter the opposition.
E-Mail campaigns accounted for over half of our online fundraising. We were able to have success by targeting potential donors with a specific message and connecting a person’s political interest to John Dennis’ campaign.
Campaign Seeds created petitions, polls, surveys, and pledge forms to collect information on voters and donors. The John Dennis Campaign used this information to target issue-minded voters, organize door-to-door campaigns, email personalized messages, and raise money.
Volunteer Coordination
By utilizing the social networking, advertising and e-mail campaigns that Campaign Seed provided, John Dennis was able to recruit over 1,000 volunteers.
Campaign Seeds configured a volunteer management platform for the campaign that allowed users to print walking lists, access to phone banks and social networks, fund raise, and recruit volunteers from anywhere in the world! As campaign staff moved around…our programs enabled vital campaign information to move with them.
Volunteers could log-in to a volunteer portal where they would be given a task such as recruit 5 Twitter followers, or "like" a piece of content on Facebook, upon completion of this task they would be rewarded “points” that we would then use to giveaway t-shirts, trips, etc.
Public Relations
Through the use of viral media, Campaign Seeds helped the John Dennis campaign receive earned media on popular news outlets such as Fox News and the Drudge Report as well as many local outlets in San Francisco.
